I think that's unfair. While WP7 obviously is derived from the 'physics based touch screen phone' category that the iPhone defined, it's also true that Microsof

I think that's unfair. While WP7 obviously is derived from the 'physics based touch screen phone' category that the iPhone defined, it's also true that Microsoft took it in a different direction that genuinely looks different to iOS. They bet the farm on new design. A lot of the criticism Apple followers have of Android is that it feels like a 'good enough' iOS alternative designed primarily to prevent Apple achieving dominance. Having lived through the 80s, many tech enthusiasts are keen to see a competitive industry with a focus on quality, design and innovation. Google facilitating Samsung producing iPhone knock-offs doesn't seem to contribute to that.