To add to this, centralization has been such a big part of the past 20 years with Social Media that it's hard to put the genie back in the bottle. It has and co

To add to this, centralization has been such a big part of the past 20 years with Social Media that it's hard to put the genie back in the bottle. It has and continues to be an "and" proposition -> social media presence + "personal"/brand/corporate/? website must go hand in hand. The people who get the flywheel right get an outsized piece of typical mind share and opportunity.