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Ford's "boring, me-too cars that happen to be electric" strategy on the F-150 Lightning was absolute genius. The F-150 has been the best-selling truck since 19
by jdmichal 4y ago
Ford's "boring, me-too cars that happen to be electric" strategy on the F-150 Lightning was absolute genius. The F-150 has been the best-selling truck since 1977, and the best-selling vehicle since 1981. Why would one ever mess with that?
GM is taking a different approach on the Silverado EV. Still looks like a normal truck, but it's been designed around the electric powertrain. So we'll see who wins that race.
I'm sure I'm not the only person in the world that just wants a normal car or truck, but electric.
- bmelton 4y agoI agree. The F-150 Lightning is perhaps the polar opposite of the Mach-E. It's practical, and has literally dozens of smart choices made that leverage the utility of electric without them feeling remotely like tech demos. If you extend the boring -> practical line out to "exciting," that seems to be where I mentally position the Rivian right now. It does largely feel like a tech demo, but one that is carefully considered, if somewhat less utilitarian.