>The way that Rivian competes is by making a better product Or they can sell an image like Toyota Jeep, Caddilac, etc. do with certain product lines (that said

>The way that Rivian competes is by making a better product Or they can sell an image like Toyota Jeep, Caddilac, etc. do with certain product lines (that said, all these OEMs have other product lines that compete on merit) and spend all their money on marketing and astroturfing.