You are talking about the wrong segment of cars, neither Rivian nor its competitor the Ford F150L are trying to capture your segment, if I understand it correct

You are talking about the wrong segment of cars, neither Rivian nor its competitor the Ford F150L are trying to capture your segment, if I understand it correctly. but the issue is about the manufacturing process for the seats. Rivian would have five different plastic pieces, for say, the underside of the seat, all requiring individual painting, whereas Ford has learnt that that piece could be one single textured molded piece, ready to go, so that is process engineering, and neither effect the luxuriousness of the seat, but there are still cost savings to be had.