for something like seats, yes, Ford has both its processes, and market understanding pat down (it knows just how luxurious it seats need to be for the segment i

for something like seats, yes, Ford has both its processes, and market understanding pat down (it knows just how luxurious it seats need to be for the segment it's targeting, which material or stitch features are not worth investing on, for example) and can have those seats made in the best possible way. Rivian is making more luxurious seats, so some costs to account for that is understood, but when you four differently sized plastic pieces for each end of the seat, when one same piece could do, (which means four different supply chains instead of one) it really does show the inexperience of new manufacturers. ---- But give a point for the EV side of things too, where old manufacturers are wasting material weight due to legacy frameworks etc (Munro has videos on that too)