Journalists who do puff profiles on business and political figures don't do any investigating. Investigative journalists who investigate on their own initiative

Journalists who do puff profiles on business and political figures don't do any investigating. Investigative journalists who investigate on their own initiative are rare. Most just ride on the coat-tails of plaintiff lawyers, prosecutors, and public scandals as in this case. It's not really clear if newspapers suffer reputational harm from puff pieces that are later repudiated.