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> The genius of Steve Jobs was in showing that you can have whole company focus on making a brilliant device that works for everyone No, it doesn't work for ev
by mhaberl 4y ago
> The genius of Steve Jobs was in showing that you can have whole company focus on making a brilliant device that works for everyone
No, it doesn't work for everyone.
He showed that there are enough people who can and are willing to pay for a premium device. He choose a niche.
Nokia uses a classic price segmentation strategy.
Read more here: https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-duckies/ https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-...
- RicoElectrico 4y agoYeah, nah. In their lineup much of the models were exactly equivalent, only with a different shell, at best camera or display.
- bombcar 4y agoExactly - market segmentation was huge and every phone was basically "identical" - storage space, processor speed, connection speed, even screen size, these things really didn't "matter" much yet.
- gilbetron 4y agoGotta find myself a niche like that.