In the context of startups maybe he's referring to those that want to want something which I take to mean as a poser. It would be like someone starting a club

In the context of startups maybe he's referring to those that want to want something which I take to mean as a poser. It would be like someone starting a club for a favorite color and someone wants to want that favorite color to be their favorite color but the reality is you can't want to want a favorite color, you either want or don't. Or it could be any number of things being referred to. People wanting to want to work in tech. People want to want control of a social media company.