2 ms·
This is true (in most cases I assume), but it's users that make the free marketing, not the managers that pay the bills. They might say "productivity is up", bu
by alkonaut 4y ago
This is true (in most cases I assume), but it's users that make the free marketing, not the managers that pay the bills. They might say "productivity is up", but they don't say "I like using it". If you don't want to spend money marketing software, you probably want both of those kinds of free marketing.
- midoridensha 4y agoI don't think most enterprise software users actually talk about the crappy software they use outside of work, or to other people in the same industry but at other companies. For instance, at one job I had to use time-keeping software to track my hours, vacation time, etc. Like all employees, I was just a user of that software, but it had nothing to do with my normal job, it was just to track attendance and such. Except for complaining, I never went around to other competing companies to talk to them about their time-keeping software. And my company's upper management sure as heck didn't bother to ask me if I liked the software, or if they should contract with a different vendor. Even if they did, it's not like I had a lot of experience with different, competing products. Plus, being enterprise software, it was heavily customized for that company. The users of this software weren't providing free marketing to anyone. The marketing was probably done with backroom deals over expensive dinners and sports event tickets, I'm guessing.