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You're insane if you don't launch in the US - even virtually. US is where the money is, US is where the market is, and US is where the only customers that matte
by Mandatum 4y ago
You're insane if you don't launch in the US - even virtually. US is where the money is, US is where the market is, and US is where the only customers that matter are (unless you're selling to defence, gov or niche regional finance).
It makes acquisitions easier, it makes hiring easier, it makes marketing and sales easier and it makes billing easier.
Unless you want to bootstrap until you retire because it's a lifestyle business, then just do it where you are and chill - you are the 0.001%.
- MonkeyClub 4y ago> US is where the only customers that matter are I’d love to hear the rationale behind that.
- Mandatum 4y agoIf you can name a global organisation that doesn't get the lion's share of revenue from US organisations, or doesn't make major purchasing decisions out of the US - feel free to correct me. If you're a startup, you should only be going after low-hanging fruit, and that's only your existing network, and in the US.