I always figured that the TV design is still "panel with one of a narrow range of common interfaces, and the smarts being on the controller." Otherwise it woul

I always figured that the TV design is still "panel with one of a narrow range of common interfaces, and the smarts being on the controller." Otherwise it would be difficult for small manufacturers-- who are typically not custom-ordering panels, and likely switching between vendors based on best-offer-of-the-day-- to integrate in a reasonable manner.