Yeah, but they used to market stuff to girls, and generically, but they started doing analytics and switched to marketing stuff that sells more- branded toys to

Yeah, but they used to market stuff to girls, and generically, but they started doing analytics and switched to marketing stuff that sells more- branded toys to boys. A minor variation in natural preference is expanded by the feedback loop. That said- you can still buy all of the plain bricks you want from their website. If you don't want the complicated sets, don't buy them. The blocks on their own are fine.