His track record isn't particularly great on the idea of "embedding" != puff piece. Flash Boys was a puff piece for IEX, Moneyball for Beane, The Big Short for

His track record isn't particularly great on the idea of "embedding" != puff piece. Flash Boys was a puff piece for IEX, Moneyball for Beane, The Big Short for several hedge funds, and the list goes on. He seems to pick up a skewed and biased perspective from people who don't have the full picture, and just run with it as though it is the full picture.