Ok then what do you think all those Coca Cola ads are? At it's core, Coke is just sweet flavored water but in most people's minds it's much much more. All those

Ok then what do you think all those Coca Cola ads are? At it's core, Coke is just sweet flavored water but in most people's minds it's much much more. All those ads have fundamentally changed the way people think about it. Sure it translates to sales but people don't think of Coke as just another cola drink. And that's just one example.