once upon a time people would just register in the UK, to make things simpler. Biggest example is Soundcloud that started as a UK Ltd. However since Brexit, no

once upon a time people would just register in the UK, to make things simpler. Biggest example is Soundcloud that started as a UK Ltd. However since Brexit, nobody does that. We considered incorporating as a US company, but that seemed OTT. Maybe we will do a flip later. Lots of people suggest registering in Estonia as they apparently make it very easy, but I have never actually heard of a venture backed company that did that.