3 ms·

Please can you provide a citation?

• 082349872349872 4y ago
  I believe I'm remembering either Crystallizing Public Opinion (1923) or Propaganda (1928), both by Bernays. (IIRC, the exploitation of local social graphs is in his description of the techniques used to sell US entry into the Great War/WWI) But there were other authors I consulted in the same timeframe, and Linebarger, in Psychological Warfare (1948) points out that propaganda/public relations men (they were all men, in those days) are less than completely reliable sources when it comes to testimony as to their methods and their efficacy. So you'll probably want to triangulate a bit yourself. Edit: Propaganda Ch.I,p18 is already promising: ... it must be remembered that these thousands of groups interlace. John Jones, besides being a Rotarian, is member of a church, of a fraternal order, of a political party, of a charitable organization, of a professional association, of a local chamber of commmerce ... This invisible, intertwining structure of groupings and associations is the mechanism by which democracy has organized its group mind and simplified its mass thinking. ... To admit that [this structure] exists, but expect that it shall not be used, is unreasonable.
  • ispo 4y ago
    Amazing description of for what today are called the layers of a multiplex.