> I think people's attention span has shortened since then... Unlikely. Rather, what I think has happened is that as the internet keeps filling up with more an

> I think people's attention span has shortened since then... Unlikely. Rather, what I think has happened is that as the internet keeps filling up with more and more trash, we have been forced into being harsher with our willingness to pay attention to any one specific thing. In other words, it’s not the attention span that has changed. It’s the signal to noise ratio that keeps getting worse and worse. And that’s why you need to demonstrate value to your audience quickly or otherwise they will move on to the next thing. But don’t blame the audience for that. Blame the producers of the content.