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I’m not sure if this is true because there are many many many examples where improving client performance increases conversion in e-commerce sites. https://web
by sefrost 4y ago
I’m not sure if this is true because there are many many many examples where improving client performance increases conversion in e-commerce sites.
https://web.dev/rakuten/ https://web.dev/rakuten/
- wellareyousure 4y agoI am an insider to this space and I think you are probably an outsider. That link doesn’t say what you think it does. LCP before optimization is a cause of what? For example, a complex product page. Well of course that will convert worse, because the product is complicated. But not too simple! 0.5s performs as bad as 2s. Anyway, in my real experience, conversion fluctuates so much across products, the range greatly exceeds the impact measured by aggregate conversions by LCP, so your interpretation is wrong.
- sefrost 4y agoBut it doesn't say 0.5s performs as badly as 2s. It lists 5 ways it performs better including a 33.13% increase in conversion rate. What am I missing?