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An app name like "[thing] for [popular service]" will most probably receive a complaint, usually not from the popular service itself but from other external com
by TrianguloY 4y ago
An app name like "[thing] for [popular service]" will most probably receive a complaint, usually not from the popular service itself but from other external company whose whole job is to search for popular apps with this pattern and if they succeed they can later ask the real company for compensation, which wasn't aware at all until then. The real issue is that having such a name is a real boost in downloads.
This is why a lot of apps have migrated to a "for IG", "for G", "for WA" in the name, which have less boost but still in the grey area.
I guess your can make a profit by creating a new account, create a useless app with ads, publish with one of these names, wait until it is rejected, then claim the revenue.
- Beltalowda 4y agoThe brand guidelines specifically allows "for Instagram" though, and funny enough also specifically disallows abbreviating "Instagram". The real issue is that you're not talking to Instagram or people who represent Instagram's interests; you're talking to Google which is looking after Google's interests by being excessively cautious in favour of takedowns to avoid expensive lawsuits and/or additional legislation, and you're talking to some external "brand protection" agency whose interest it is to take down as much as it can to justify its fee. And through these intermediaries neither of whom actually have a stake in the matter, both parties who do have a stake (Instagram and the app developer) both suffer.
- TrianguloY 4y agoAh, I missed that part, thanks for the clarification!