> people know that academia is more about networking, PR, politics etc rather than the exactness of academic analytics This is generally true, but academics (I

> people know that academia is more about networking, PR, politics etc rather than the exactness of academic analytics This is generally true, but academics (I am one) are at least vaguely worried that analytics will take over. Any good department chair will be prepared, at any time, to give their dean and provost an account of how our department is doing really fantastic work, despite how badly you underfund us, you should really direct more resources to us right away. Since academic work looks so different from discipline to discipline, administrators find it difficult to evaluate who is actually doing good work. And thus swoop in companies like Elsevier, Clarivate, Academic Analytics, etc. with bright shiny dashboards, with tables and bar graphs that purport to measure productivity. Sure, their measurement is shit but the alternative is often simply to take people at their word. As a working academic, I do not wish any of these companies well. But I wouldn't underestimate them.