This is not a new development. Lego has had sets loudly targeting girls (or better: stereotypes about girls) since 1991. Lego Paradisa set where sold all throug

This is not a new development. Lego has had sets loudly targeting girls (or better: stereotypes about girls) since 1991. Lego Paradisa set where sold all through the 90s. Here is the Poolside Paradiese from 1992: http://www.brickset.com/detail/?Set=6416-1 http://www.brickset.com/detail/?Set=6416-1 The Lego Belville sets are similar and are still sold today. Here is the Pony Trekking set from 1997: http://www.brickset.com/detail/?Set=5854-1 http://www.brickset.com/detail/?Set=5854-1 It’s possible to go even further back in time for more stunning displays of sexism. In 1971 many sets had photos of kids on them. There was a boy pushing a truck or putting together a car. Now guess what the only sets with girls on them were. A kitchen and a living room: http://www.brickset.com/detail/?Set=261-4 http://www.brickset.com/detail/?Set=261-4 All that does’t make it better. Yes, this is a problem that has to be remedied. But it is not a recent development. In general I have to say that Lego improved massively since the dark ages (late 90s and early 2000s). I was just looking at some new Lego Creator sets and blown away by them. You couldn’t get cool stuff like that during my (late) childhood (i.e. late 90s and early 2000s). I still loved the heck out of Lego during my childhood but today’s sets are just cooler.