Here I'd agree with Gates that shifting the blame to the small guy won't do anything. If you want to fix ecology, aim at the big guy - manufacturers. Demand tha

Here I'd agree with Gates that shifting the blame to the small guy won't do anything. If you want to fix ecology, aim at the big guy - manufacturers. Demand that every item on sale - from cars to plastic bottles - must be marked with the manufacturer id, and when the item ends up in a pile of trash, charge the manufacturer with a disposal fee. This will destroy mindless consumerism, and with it all our economy. I'd compare this situation to a bus with broken brakes, packed with tourists, that's rapidly approaching a cliff. Everyone knows what to do, but is too afraid of the pain that would follow. So everyone is waiting and discussing solutions, such as rocking the bus to increase pressure on brakes, or opening windows to increase the drag. Some are blaming the driver, some are blaming the fat passengers who should've eaten more responsibly, but that's just a form of group therapy session.