"The idea of a personal carbon footprint was popularized by a large advertising campaign of the fossil fuel company BP in 2005, designed by Ogilvy.[10][15] It i

"The idea of a personal carbon footprint was popularized by a large advertising campaign of the fossil fuel company BP in 2005, designed by Ogilvy.[10][15] It instructed people to calculate their personal footprints and provided ways for people to "go on a low-carbon diet". This strategy, also employed by other major fossil fuel companies borrowed heavily from previous campaigns by the tobacco industry and plastics industry to shift the blame for negative consequences of those industries (under-age smoking, cigarette butt pollution, and plastic pollution) onto individual choices." -- https://en.wikipedia.org/wiki/Carbon_footprint https://en.wikipedia.org/wiki/Carbon_footprint I'm not saying that one shouldn't try to live more harmoniously if they can, but we shouldn't blame individuals for failing so solve problems caused by huge corporations, because it takes eyes away from where they really should be.