I hate to say this but Twitter has become 100x more edgy and fun overnight. It is an absolute sh*t show and that will attract users. It will repel brands, and

I hate to say this but Twitter has become 100x more edgy and fun overnight. It is an absolute sh*t show and that will attract users. It will repel brands, and for a time, will cause a lot of negative sentiment. But if there is user growth and engagement it will be difficult to ignore.