People like to put their mouth where their money is more than they like to put their money where their mouth is. Tech partisanship is largely because of this -

People like to put their mouth where their money is more than they like to put their money where their mouth is. Tech partisanship is largely because of this -- if you dropped a serious chuck of both your time and money on a product, and there's a competing product, you want to defend your critical thinking skills by asserting that the product you bought is better than the other. The more insecure about it you are, the harder you defend. Also, if you're in the media, it always pays to stir the pot. Always.