So you're the new CEO at HP, and you look out across the landscape. You see many problems. Lots of things need deliberate attention with a mindful approach to c

So you're the new CEO at HP, and you look out across the landscape. You see many problems. Lots of things need deliberate attention with a mindful approach to creating solutions that can be put in motion today and followed through for years to come.... And you come to the conclusion that what the company really needs is a corporate identity refresh. Je ne sais quoi - An intangible quality that makes something distinctive or attractive. -- http://en.wiktionary.org/wiki/je_ne_sais_quoi http://en.wiktionary.org/wiki/je_ne_sais_quoi I can say, with a high level of confidence, that the intangible quality that produces je ne said quoi surrounding brands like Apple. The current HP logo is sufficiently "designy" to surpass the general public's expectations.