There isn't zero regulation. An online businesses is subject to the laws of its customers' countries. And the laws may not be up to date enough for some new sca

There isn't zero regulation. An online businesses is subject to the laws of its customers' countries. And the laws may not be up to date enough for some new scams, but they aren't completely naive. For example ponzi schemes are illegal. If they were doing that the govt will go after them (sooner or later...). A quick google search will net you plenty of stories about prosecutions.