True, but those are further reducible to: failure to understand the nature of employees. Companies that look at their employees as "resources" (read: commoditi

True, but those are further reducible to: failure to understand the nature of employees. Companies that look at their employees as "resources" (read: commodities) will not see the value in competitive pay, a good work environment, or anything else on the article's list. It all stems from a fundamental misunderstanding of the role of talent in an organization. Something tech companies have grokked for awhile, which a lot of other industries really haven't, is that human resources is a strategic discipline when it's done correctly. Good HR strategy recognizes that employees/talent are the lifeblood of the company, and that the loss of great ones is as potentially catastrophic as the loss of millions of dollars. When an employee who's capable of generating millions of dollars' worth of innovation, technology, productivity, insight, and opportunity to a firm leaves the firm, the total opportunity cost of his or her departure is precisely those millions of dollars. More employers should endeavor to understand that equation.