Note that these are not the most searched terms this year. They're the terms most-searched-for that had not previously been much-searched-for. Ultimately, ther

Note that these are not the most searched terms this year. They're the terms most-searched-for that had not previously been much-searched-for. Ultimately, there is a certain amount of arbitrariness in this ranking, since they have to trade-off relative-to-last-year search frequency and absolute search frequency of the terms.