Nah, it was a money grab by registries and ICANN. They marketed this to anyone and everyone, promising it was the future. I happened to work for a registry at

Nah, it was a money grab by registries and ICANN. They marketed this to anyone and everyone, promising it was the future. I happened to work for a registry at the time, and remember getting bizarre calls from places like doctor's offices and such inquiring about some email/flyer/call they got. I was honest with them, at least.