Fried has a point. Or is it a rant? ;) In any case, "The Design of Business" by Roger Martin does a 10x better job and dispelling the myth of optimization / ma

Fried has a point. Or is it a rant? ;) In any case, "The Design of Business" by Roger Martin does a 10x better job and dispelling the myth of optimization / maximization. It's not that it doesn't matter. It's that there's a point of diminishing return. Martin proposes - in Fried's terms - that instead of trying to get every drop of water from the cloth, you need to start looking for the next cloth that's drenched with water.