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Jason Fried: Against Maximization
- chiefalchemist 4y agoFried has a point. Or is it a rant? ;) In any case, "The Design of Business" by Roger Martin does a 10x better job and dispelling the myth of optimization / maximization. It's not that it doesn't matter. It's that there's a point of diminishing return. Martin proposes - in Fried's terms - that instead of trying to get every drop of water from the cloth, you need to start looking for the next cloth that's drenched with water.
- robocat 4y agoDavid Heinemeier Hansson said in https://uxmag.com/articles/less-is-better https://uxmag.com/articles/less-is-better about 37 Signals: The best example of how we try to be just like a regular business is that we try to maximize our profits and minimize our expenses. Although he sort of contradicts himself later: I think that making people happy is pretty much why we’re all here and why we’re all working in software or working anywhere, for that matter.