I was at Google, although not in Search. Search-adjacent, you might say. Like Maps, it's much, much harder than it looks. They have whole teams that concentrat

I was at Google, although not in Search. Search-adjacent, you might say. Like Maps, it's much, much harder than it looks. They have whole teams that concentrate on one particular vertical, and there are a lot of verticals. That said: they're also heavily invested in solving problems of 15 years ago that have gone away. Someone taking a fresh look can probably do a lot better, but it would take enormous resources. It would make more sense to build "what Search is going to be" rather than "a better version of what's already been done."