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You can kinda fudge it though. Like, I don't think too many people are going to fork out the money to buy and operate the .bestbuy TLD other than ... Best Buy.
by smcl 4y ago
You can kinda fudge it though. Like, I don't think too many people are going to fork out the money to buy and operate the .bestbuy TLD other than ... Best Buy. So if they wanted to have it just for internal stuff, they didn't really need to own the TLD.
What's even more perplexing is that they own bestbuy.com - which is IMO more desirable than any dot-bestbuy domain for public-facing stuff.
- sentientslug 4y agoComing next year: bestbuy.bestbuy
- cpeterso 4y agohttps://com.com https://com.com
- brookst 4y agoDunno. It may be a defensive IP thing where it’s cheaper to spend $300k on the TLD than to litigate domain name versus TLD against someone who sets up cars.bestbuy and shoes.bestbuy and stuff. Does Best Buy’s trademark for retail extend to all categories? Maybe? But consider that booking.com spent millions and took years to get the Supreme Court to decide that “booking.com” is trademarkable, where “booking” is not. The more I think about that the more I think I’d make the same decision.
- kfrzcode 4y agoThis makes sense; $200k is only what, a 0.01% of their weekly ad spend, and we're talking about it here so. . . That combined with defensive squatting, makes business sense to me, also probably fulfilled some VP's pet project
- judge2020 4y agoWell, Google as well. List of TLDs: https://ntldstats.com/registry/Charleston-Road-Registry-Inc https://ntldstats.com/registry/Charleston-Road-Registry-Inc *.goog certificates (a bunch of [x].cloud.goog stuff ) https://crt.sh/?CN=%25.goog&exclude=expired&match=LIKE https://crt.sh/?CN=%25.goog&exclude=expired&match=LIKE (page wil take a long time to load)