10 ms·

.bestbuy

126 points by aendruk 4y ago

notpushkin 4y ago
Surprised they didn't do something like https://u.ale.sh/dotbestbuy.png https://u.ale.sh/dotbestbuy.png
- etskinner 4y ago
  I don't understand, what do you mean by your link?
  - notpushkin 4y ago
    I mean their generic logo (which you can see on the OP page) reads a bit like “Best Buy.” with the hole in the price tag looking like a dot. Given the page is about a domain, they could've moved the price tag to the front so that it reads “.bestbuy” – as a subtle joke.
walrus01 4y ago
At this point ICANN is hopelessly corrupt. Every giant corporation with money to throw at having its own GTLD is not how the internet was supposed to be. Look at the revolving door between ICANN and private for-profit domain name companies like the people who tried to "buy" .org, and the people who run Donuts and its competitors. https://www.google.com/search?client=firefox-b-d&q=icann+fadi https://www.google.com/search?client=firefox-b-d&q=icann+fad... https://www.theregister.com/2020/07/21/chehade_ceo_ethos/ https://www.theregister.com/2020/07/21/chehade_ceo_ethos/ Also google "ICANN ethos capital" https://www.google.com/search?client=firefox-b-d&q=icann+ethos+capital https://www.google.com/search?client=firefox-b-d&q=icann+eth...
- forgotpwd16 4y ago
  >is not how the internet was supposed to be Don't really see the issue. Is having just few TLDs (com/net/org) somehow better? Is there a significant difference in having a domain on those and having an entire TLD? Other than the later being much more expensive that is.
  - zokier 4y ago
    Having some hierarchy or structure to DNS would be better. But that ship sailed around 1996 when Postel explicitly rejected the idea of closing .COM So, the argument goes, just close the COM (and NET and ORG) domain to new registrations and tell all those making registration requests "were sorry, COM was a mistake, you now have to register under your country code". After all, by the growth argument, in a couple of years the number of companies in COM will be a small percentage of the total population. I don't think this will work. There would certainly be a lot of complaints (and probably legal actions) suggesting that some unfair practices were being followed and that the new requesters were being arbitrarily disadvantaged. I think it would be hard to argue that over 200,000 registrations following a procedure in place over 5 years was a small mistake. Leaving .COM to be the everything TLD pretty solidly settled the non-existence of hierarchy in the public space, which I see directly paving way for these "new" gtlds.
    - throwaway0x7E6 4y ago
      that would've been a fucking nightmare
  - drusepth 4y ago
    >Don't really see the issue. Is having just few TLDs (com/net/org) somehow better? One way it (may) arguably be better is that there are fewer avenues for impersonation or abuse. Ten years ago, bestbuy (or, insert your own small brand here) would buy bestbuy.com, bestbuy.net, bestbuy.org, bastbuy.com, etc to make sure malicious actors couldn't commit any tomfoolery against their customers, devalue their brand, etc. Adding more gTLDs, as we see with examples elsewhere on this thread, means some companies now feel the need to spend hundreds of thousands more buying up gTLDs lest someone sets up cars.bestbuy, shoes.bestbuy, a malicious login.bestbuy, etc. In a perfect world without any abuse, I think more gTLDs would be desirable. As a small business owner who has felt pressured to buy up several similar-sounding domains after others caused mischief with them... I'm less sure.
- netsharc 4y ago
  It's AOL keywords all over again. I've also seen TV ads where they just say "Search for $BRAND $PRODUCT to learn more", and by "search" they probably meant "google". Or brands just advertise with [f] (their facebook page), and if you go down the list you'll also see their Instagram, Tiktok and formerly Snapchat usernames listed.
  - jonny_eh 4y ago
    No it isn't. BestBuy is still sending people to bestbuy.com You cannot using a raw TLD as a domain.
    - 255 4y ago
      http://ai./ http://ai./
      - djbusby 4y ago
        That's neat! How'd you have that so ready?
        yjftsjthsd-h 4y ago
        It's well known for being special/short like that.
        hacksore 4y ago
        who even needs DNS https://1.1 https://1.1
      - none_to_remain 4y ago
        Looks like they turned it off in response to your comment, though!
        none_to_remain 4y ago
        Actually my home ISP won't resolve it, curious...
- systemvoltage 4y ago
  While it's cool to hate corporations, can you provide some substantiation on why GTLDs are bad? What harm is .bestbuy causing you or to the internet? That name space didn't exist. Now it exists. I immediately went "Cool", but then comments are again needlessly negative. I just want to know why.
  - dekken_ 4y ago
    It's polluting the namespace. Just because you can, doesn't mean you should. It's quite simple.
    - systemvoltage 4y ago
      So you must be against all GTLDs, not just .bestbuy right? They're all polluting the namespace. It shouldn't matter who bought it, "pollution" or whatever that constitutes, still exists?
      - dekken_ 4y ago
        I am frankly, it's an abuse of power that's forced on the populace without recourse.
        UncleEntity 4y ago
        Somebody forces you to click on bestbuy links and shop in their stores? Are they in the room right now?
        DangitBobby 4y ago
        I am anticipating exciting new phishing attempts from customers of unscrupulous registrars on everything from apple.comp to zoom.uss
        bogwog 4y ago
        I doubt it's that easy to pull something like that off. And besides, people fall for phishing scams even when the domain name isn't even close to what they're trying to imitate.
- mdmglr 4y ago
  What's corrupt is that ICANN is somehow the gatekeepers of new GTLD's. And they demand $185k with no details on what the "evaluation process" is and no transparency. So you're right the internet was supposed to be open.
  - ktta 4y ago
    It is open. You can run your own DNS server and create your own GTLDs. Might not get a valid cert, but then you can also add your own root cert to your devices and everything will work just fine. It's the "all of the major browsers, OSes and DNS resolvers should comply" part that's the hard part
metadat 4y ago
Why does this need to be a thing that exists? Also, why hasn't one or more independently wealthy folks disrupted this by obtaining their own TLD and running it on donations. Allow the registrar give out names for free. The only rules would be "no spam or activity illegal in <Country>".
- airstrike 4y ago
  because virtually all .com domains are already taken / squatted and other tld's are useless
- dekken_ 4y ago
  you can get what you want when you can bribe enough people apparently
  - ncpa-cpl 4y ago
    For a $185,000 application fee https://newgtlds.icann.org/en/applicants/global-support/faqs/faqs-en https://newgtlds.icann.org/en/applicants/global-support/faqs...
- CoastalCoder 4y ago
  > Why does this need to be a thing that exists? My guess is that it's an outgrowth of the fact that .edu, .com / .co, and .org weren't rigorously enforced. So except for .gov, the TLDs were no longer a reliable source for any important information. But I'm just speculating; perhaps someone can correct me.
  - Eleison23 4y ago
    Around 1992, I applied for and obtained a .com domain name and a Class C network, free of charge, no expiration dates. I had seen (probably on Usenet) a little tutorial about what information was expected in the applications and so I faked up a consulting company with a catchy name, and explained how our board met N times per year. I was never once able to use the Class C - I worked for an ISP but I still didn't have enough clout to get a BGP announcement for my 28.8k SLIP dialup. I think I sort of used the domain name, at least as a reply-to email address, but I don't remember operating authoritative NS or anything. They were both eventually reaped. The Class C was under 192.x.x.x and surely was hot property within a few years. My boss engaged in a little speculation and snagged some really hot domain names, and probably did better than I had done.
throwup 4y ago
When Best Buy goes bankrupt, what will happen to this TLD?
- forgotpwd16 4y ago
  Dies (see: https://blog.benjojo.co.uk/post/the-death-of-a-tld https://blog.benjojo.co.uk/post/the-death-of-a-tld). Something that anyone should consider before getting a domain on a hippy GTLD. Alongside with how "bad" reputation it has that is usually correlated with low price offers.
  - CydeWeys 4y ago
    Nope. The public ones don't die, they simply get assigned a new registry operator. Check out EBERO: https://www.icann.org/resources/pages/ebero-2013-04-02-en https://www.icann.org/resources/pages/ebero-2013-04-02-en
    - forgotpwd16 4y ago
      The link you gave says emergency operation is provided preferably for a length of 12 months. That's it's meant to be a temporary measure (which is self-explanatory by the "emergency" in the name).
      - CydeWeys 4y ago
        The 12 months is more than long enough to get a permanent operator assigned to run the TLD if the emergency operator isn't going to continue doing so. ICANN isn't just going to let an entire TLD's worth of domain names fall off the face of the Internet. This isn't theoretical either; they already went through it for .wed: https://www.icann.org/en/blogs/details/next-steps-for-the-wed-generic-top-level-domain-19-5-2021-en https://www.icann.org/en/blogs/details/next-steps-for-the-we...
        forgotpwd16 4y ago
        I see. That's very good to know. Was remembering it the other way but seems I was wrong.
ziml77 4y ago
Do they have this because they think it's useful? Or is it because they're afraid someone else was going to try to get ICANN to create this gTLD? Sort of like how companies will buy up alternate regular TLDs just to prevent people from impersonating them.
- walrus01 4y ago
  The former. ICANN wouldn't "give" it to any third party, and nobody is going to pay $250,000 to ICANN for a failed "application" if they don't own the trademark. https://www.google.com/search?client=firefox-b-d&q=corporations+that+own+GTLD https://www.google.com/search?client=firefox-b-d&q=corporati...
  - brookst 4y ago
    Does Best Buy have exclusive use of that phrase? Doesn’t look like it. Why wouldn’t Best Buy Insurance or Best Buy Realty have just as much right to it? https://tmsearch.uspto.gov/bin/showfield?f=toc&state=4804%3Axzue4z.1.1&p_search=searchss&p_L=50&BackReference=&p_plural=yes&p_s_PARA1=&p_tagrepl%7E%3A=PARA1%24LD&expr=PARA1+AND+PARA2&p_s_PARA2=Best+buy+&p_tagrepl%7E%3A=PARA2%24COMB&p_op_ALL=ADJ&a_default=search&a_search=Submit+Query&a_search=Submit+Query https://tmsearch.uspto.gov/bin/showfield?f=toc&state=4804%3A...
- ncpa-cpl 4y ago
  I'm not sure about best buy, but I've seen companies that use a TLD for their internal dns. Like: server.nyc.company Maybe they want to make sure the domain is under their control, and it may be cheaper just to buy the entire gtld than to change every internal domain name. With so many laptops and byod, I've seen some issues happen when the external and internal domain names resolve differently. Like when the internal domain.corp overlaps with the public domain.corp owned by somebody else.
  - smcl 4y ago
    You can kinda fudge it though. Like, I don't think too many people are going to fork out the money to buy and operate the .bestbuy TLD other than ... Best Buy. So if they wanted to have it just for internal stuff, they didn't really need to own the TLD. What's even more perplexing is that they own bestbuy.com - which is IMO more desirable than any dot-bestbuy domain for public-facing stuff.
deleted 4y ago
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gilrain 4y ago
The selective coloring on that Happy Employee is telling: drain the human of all color, but leave their BestBuy shirt corporate blue.
- googlryas 4y ago
  Humans live and die. But the brand is immortal!
bombcar 4y ago
There’s a list of dead ones like this somewhere.
petilon 4y ago
There is also: http://nic.google http://nic.google http://nic.microsoft http://nic.microsoft http://nic.apple http://nic.apple https://nic.azure/ https://nic.azure/ http://nic.aws/ http://nic.aws/ Is nic.* the new *.com ?
- x0 4y ago
  not really? nic.* is just an "About this TLD"
  - pcj-github 4y ago
    The question wasn't "what's nic mean?", it was "is buying your own top level domain going to be the new normal?" Presumably if you have enough cash, I'd say yes.
  - Tempest1981 4y ago
    So what does "nic" stand for? And why not www.* or about.*? (Google search wasn't too helpful)
    - CaliforniaKarl 4y ago
      "NIC" stands for "Network Information Center". For basic information, check out https://www.sri.com/hoi/domain-names-the-network-information-center/ https://www.sri.com/hoi/domain-names-the-network-information... and https://en.wikipedia.org/wiki/InterNIC https://en.wikipedia.org/wiki/InterNIC
    - jpgvm 4y ago
      Network Information Center.
    - Cixelyn 4y ago
      Network Information Center. They did DNS stuff before ICANN See: https://en.wikipedia.org/wiki/InterNIC https://en.wikipedia.org/wiki/InterNIC
    - deleted 4y ago
      [deleted]
bhaney 4y ago
There are a lot of these kinds of TLDs, and I always find it fun to skim through the root zone file to find more of them. https://www.internic.net/domain/root.zone https://www.internic.net/domain/root.zone Some other corporate/brand TLDs that exist are .allstate, .capitalone, .cookingchannel, .fedex, .honda, .lplfinancial, .marriott, .nike, .panasonic, .samsung, .statefarm, .toyota, and many more.
- judge2020 4y ago
  https://ntldstats.com/tld https://ntldstats.com/tld shows how many hosts they have as well.
- givemeethekeys 4y ago
  How does one get such a tld? Answer: To get your own TLD, you need to submit a completed, detailed application and fee (likely around $200,000) to ICANN. Then, ICANN will evaluate the application (and Afilias can help with this). If approved, you can proceed to launching with domain registrars. Source: https://theaudacitytopodcast.com/afilias-explains-how-to-get-your-own-top-level-domain-tld/ https://theaudacitytopodcast.com/afilias-explains-how-to-get...
  - CydeWeys 4y ago
    ... but first, you need a time machine to go back a decade.
    - masukomi 4y ago
      not really. there aren't that many TLDs. So many good options are left for the young bitcoin billionaires to spend their money on.
      - CydeWeys 4y ago
        There haven't been any new gTLDs delegated since ICANN ran round 1 of the gTLD expansion program in 2012. It doesn't matter how much money you have; you need to wait for round 2.
deleted 4y ago
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system2 4y ago
What a pointless TLD. They didn't even bother adding SSL to the site.
sunjester 4y ago
https://nic.joy/ https://nic.joy/
- bscphil 4y ago
  Copyright 2016. Huh. Did anything ever happen to this?
DeathArrow 4y ago
Tld and domain system are a mess. Number one problem is scarcity. Two persons can not own the same domain and tld combo. Number two problem is speculation. People buy domains and hold them hoping to resell for 1000x. Number three problem is expiration. I would like to see an alternative in which we can assign word combinations to IP addresses and solve all these and other issues.
- 1letterunixname 4y ago
  What's your evidence that it's a "mess"? Either there is one domain system or there are multiple systems and fragmentation. How would you administer it and "solve" it? How would you route ".foo.com." to a set of servers such that everyone in the world can reach them?
robrorcroptrer 4y ago
Also https://www.home.sandvik https://www.home.sandvik
tomklein 4y ago
Amazon owns .free - http://nic.free/ http://nic.free/
- notpushkin 4y ago
  Also .call, .hot, .now, .smile, .you and lots of others. Most aren't used in any way so far. One domain they currently do use is .bot [1] – it's limited to verified chatbots only. [1]: https://www.amazonregistry.com/bot https://www.amazonregistry.com/bot
  - iglio 4y ago
    They only seem to have made .moi, .bot, and 5 Japanese gTLDs generally available. There are many more they’ve been sitting on for a few years now. .bot was the most recent to launch and that was a good few years ago now [1]. Of course, there’s also the saga with Brazil over .amazon [1] https://aws.amazon.com/blogs/aws/new-bot-gtld-from-amazon/ https://aws.amazon.com/blogs/aws/new-bot-gtld-from-amazon/
deleted 4y ago
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dark-star 4y ago
this is getting ridiculous...
NVI 4y ago
One obscure downside of having so many TLDs is that if you type something like "chrome.search" in the address bar and press Enter, it won't search for "chrome.search" in your default search engine. It will try to navigate to it (unsuccessfully), because ".search" is a TLD nowadays.
- agubelu 4y ago
  Or successfully, to a phishing site...
- lathiat 4y ago
  I do this all the time with the iPhone keyboard. Because the dot is only there for URLs it’s exactly where I normally hit the spacebar at (which expands to fill where the dot for URLs is). Drives me nuts. I can’t be the only one.
  - throwanem 4y ago
    Nope. Drives me up a wall.
  - user3939382 4y ago
    As far as I can tell this bites 100% of iOS users and is objectively bad design.
- zodiakzz 4y ago
  Start with a space.
- drdec 4y ago
  I would contend that that is a downside of combining the url and search entry fields in the browser, not a downside of having many TLDs.
dieulot 4y ago
Leclerc, a French hypermarket chain, actually uses its fancy TLD for everything: https://www.google.fr/search?q=site:leclerc https://www.google.fr/search?q=site:leclerc
jgalt212 4y ago
All these TLDs break in the internet and open it op to more scammery.
coffeebag 4y ago
Anyone have any comment on the Handshake protocol(HNS)? looks like this may solve all theses issues, just need some Innovation around it?
coffeebag 4y ago
[flagged]

.bestbuy

126 points by aendruk 4y ago

notpushkin 4y ago

Surprised they didn't do something like https://u.ale.sh/dotbestbuy.png https://u.ale.sh/dotbestbuy.png

etskinner 4y ago
I don't understand, what do you mean by your link?
- notpushkin 4y ago
  I mean their generic logo (which you can see on the OP page) reads a bit like “Best Buy.” with the hole in the price tag looking like a dot. Given the page is about a domain, they could've moved the price tag to the front so that it reads “.bestbuy” – as a subtle joke.

walrus01 4y ago

At this point ICANN is hopelessly corrupt. Every giant corporation with money to throw at having its own GTLD is not how the internet was supposed to be. Look at the revolving door between ICANN and private for-profit domain name companies like the people who tried to "buy" .org, and the people who run Donuts and its competitors. https://www.google.com/search?client=firefox-b-d&q=icann+fadi https://www.google.com/search?client=firefox-b-d&q=icann+fad... https://www.theregister.com/2020/07/21/chehade_ceo_ethos/ https://www.theregister.com/2020/07/21/chehade_ceo_ethos/ Also google "ICANN ethos capital" https://www.google.com/search?client=firefox-b-d&q=icann+ethos+capital https://www.google.com/search?client=firefox-b-d&q=icann+eth...

forgotpwd16 4y ago
>is not how the internet was supposed to be Don't really see the issue. Is having just few TLDs (com/net/org) somehow better? Is there a significant difference in having a domain on those and having an entire TLD? Other than the later being much more expensive that is.
- zokier 4y ago
  Having some hierarchy or structure to DNS would be better. But that ship sailed around 1996 when Postel explicitly rejected the idea of closing .COM So, the argument goes, just close the COM (and NET and ORG) domain to new registrations and tell all those making registration requests "were sorry, COM was a mistake, you now have to register under your country code". After all, by the growth argument, in a couple of years the number of companies in COM will be a small percentage of the total population. I don't think this will work. There would certainly be a lot of complaints (and probably legal actions) suggesting that some unfair practices were being followed and that the new requesters were being arbitrarily disadvantaged. I think it would be hard to argue that over 200,000 registrations following a procedure in place over 5 years was a small mistake. Leaving .COM to be the everything TLD pretty solidly settled the non-existence of hierarchy in the public space, which I see directly paving way for these "new" gtlds.
  - throwaway0x7E6 4y ago
    that would've been a fucking nightmare
- drusepth 4y ago
  >Don't really see the issue. Is having just few TLDs (com/net/org) somehow better? One way it (may) arguably be better is that there are fewer avenues for impersonation or abuse. Ten years ago, bestbuy (or, insert your own small brand here) would buy bestbuy.com, bestbuy.net, bestbuy.org, bastbuy.com, etc to make sure malicious actors couldn't commit any tomfoolery against their customers, devalue their brand, etc. Adding more gTLDs, as we see with examples elsewhere on this thread, means some companies now feel the need to spend hundreds of thousands more buying up gTLDs lest someone sets up cars.bestbuy, shoes.bestbuy, a malicious login.bestbuy, etc. In a perfect world without any abuse, I think more gTLDs would be desirable. As a small business owner who has felt pressured to buy up several similar-sounding domains after others caused mischief with them... I'm less sure.
netsharc 4y ago
It's AOL keywords all over again. I've also seen TV ads where they just say "Search for $BRAND $PRODUCT to learn more", and by "search" they probably meant "google". Or brands just advertise with [f] (their facebook page), and if you go down the list you'll also see their Instagram, Tiktok and formerly Snapchat usernames listed.
- jonny_eh 4y ago
  No it isn't. BestBuy is still sending people to bestbuy.com You cannot using a raw TLD as a domain.
  - 255 4y ago
    http://ai./ http://ai./
    - djbusby 4y ago
      That's neat! How'd you have that so ready?
      - yjftsjthsd-h 4y ago
        It's well known for being special/short like that.
        hacksore 4y ago
        who even needs DNS https://1.1 https://1.1
    - none_to_remain 4y ago
      Looks like they turned it off in response to your comment, though!
      - none_to_remain 4y ago
        Actually my home ISP won't resolve it, curious...
systemvoltage 4y ago
While it's cool to hate corporations, can you provide some substantiation on why GTLDs are bad? What harm is .bestbuy causing you or to the internet? That name space didn't exist. Now it exists. I immediately went "Cool", but then comments are again needlessly negative. I just want to know why.
- dekken_ 4y ago
  It's polluting the namespace. Just because you can, doesn't mean you should. It's quite simple.
  - systemvoltage 4y ago
    So you must be against all GTLDs, not just .bestbuy right? They're all polluting the namespace. It shouldn't matter who bought it, "pollution" or whatever that constitutes, still exists?
    - dekken_ 4y ago
      I am frankly, it's an abuse of power that's forced on the populace without recourse.
      - UncleEntity 4y ago
        Somebody forces you to click on bestbuy links and shop in their stores? Are they in the room right now?
        DangitBobby 4y ago
        I am anticipating exciting new phishing attempts from customers of unscrupulous registrars on everything from apple.comp to zoom.uss
        bogwog 4y ago
        I doubt it's that easy to pull something like that off. And besides, people fall for phishing scams even when the domain name isn't even close to what they're trying to imitate.
mdmglr 4y ago
What's corrupt is that ICANN is somehow the gatekeepers of new GTLD's. And they demand $185k with no details on what the "evaluation process" is and no transparency. So you're right the internet was supposed to be open.
- ktta 4y ago
  It is open. You can run your own DNS server and create your own GTLDs. Might not get a valid cert, but then you can also add your own root cert to your devices and everything will work just fine. It's the "all of the major browsers, OSes and DNS resolvers should comply" part that's the hard part

metadat 4y ago

Why does this need to be a thing that exists? Also, why hasn't one or more independently wealthy folks disrupted this by obtaining their own TLD and running it on donations. Allow the registrar give out names for free. The only rules would be "no spam or activity illegal in <Country>".

airstrike 4y ago
because virtually all .com domains are already taken / squatted and other tld's are useless
dekken_ 4y ago
you can get what you want when you can bribe enough people apparently
- ncpa-cpl 4y ago
  For a $185,000 application fee https://newgtlds.icann.org/en/applicants/global-support/faqs/faqs-en https://newgtlds.icann.org/en/applicants/global-support/faqs...
CoastalCoder 4y ago
> Why does this need to be a thing that exists? My guess is that it's an outgrowth of the fact that .edu, .com / .co, and .org weren't rigorously enforced. So except for .gov, the TLDs were no longer a reliable source for any important information. But I'm just speculating; perhaps someone can correct me.
- Eleison23 4y ago
  Around 1992, I applied for and obtained a .com domain name and a Class C network, free of charge, no expiration dates. I had seen (probably on Usenet) a little tutorial about what information was expected in the applications and so I faked up a consulting company with a catchy name, and explained how our board met N times per year. I was never once able to use the Class C - I worked for an ISP but I still didn't have enough clout to get a BGP announcement for my 28.8k SLIP dialup. I think I sort of used the domain name, at least as a reply-to email address, but I don't remember operating authoritative NS or anything. They were both eventually reaped. The Class C was under 192.x.x.x and surely was hot property within a few years. My boss engaged in a little speculation and snagged some really hot domain names, and probably did better than I had done.

throwup 4y ago

When Best Buy goes bankrupt, what will happen to this TLD?

forgotpwd16 4y ago
Dies (see: https://blog.benjojo.co.uk/post/the-death-of-a-tld https://blog.benjojo.co.uk/post/the-death-of-a-tld). Something that anyone should consider before getting a domain on a hippy GTLD. Alongside with how "bad" reputation it has that is usually correlated with low price offers.
- CydeWeys 4y ago
  Nope. The public ones don't die, they simply get assigned a new registry operator. Check out EBERO: https://www.icann.org/resources/pages/ebero-2013-04-02-en https://www.icann.org/resources/pages/ebero-2013-04-02-en
  - forgotpwd16 4y ago
    The link you gave says emergency operation is provided preferably for a length of 12 months. That's it's meant to be a temporary measure (which is self-explanatory by the "emergency" in the name).
    - CydeWeys 4y ago
      The 12 months is more than long enough to get a permanent operator assigned to run the TLD if the emergency operator isn't going to continue doing so. ICANN isn't just going to let an entire TLD's worth of domain names fall off the face of the Internet. This isn't theoretical either; they already went through it for .wed: https://www.icann.org/en/blogs/details/next-steps-for-the-wed-generic-top-level-domain-19-5-2021-en https://www.icann.org/en/blogs/details/next-steps-for-the-we...
      - forgotpwd16 4y ago
        I see. That's very good to know. Was remembering it the other way but seems I was wrong.

ziml77 4y ago

Do they have this because they think it's useful? Or is it because they're afraid someone else was going to try to get ICANN to create this gTLD? Sort of like how companies will buy up alternate regular TLDs just to prevent people from impersonating them.

walrus01 4y ago
The former. ICANN wouldn't "give" it to any third party, and nobody is going to pay $250,000 to ICANN for a failed "application" if they don't own the trademark. https://www.google.com/search?client=firefox-b-d&q=corporations+that+own+GTLD https://www.google.com/search?client=firefox-b-d&q=corporati...
- brookst 4y ago
  Does Best Buy have exclusive use of that phrase? Doesn’t look like it. Why wouldn’t Best Buy Insurance or Best Buy Realty have just as much right to it? https://tmsearch.uspto.gov/bin/showfield?f=toc&state=4804%3Axzue4z.1.1&p_search=searchss&p_L=50&BackReference=&p_plural=yes&p_s_PARA1=&p_tagrepl%7E%3A=PARA1%24LD&expr=PARA1+AND+PARA2&p_s_PARA2=Best+buy+&p_tagrepl%7E%3A=PARA2%24COMB&p_op_ALL=ADJ&a_default=search&a_search=Submit+Query&a_search=Submit+Query https://tmsearch.uspto.gov/bin/showfield?f=toc&state=4804%3A...
ncpa-cpl 4y ago
I'm not sure about best buy, but I've seen companies that use a TLD for their internal dns. Like: server.nyc.company Maybe they want to make sure the domain is under their control, and it may be cheaper just to buy the entire gtld than to change every internal domain name. With so many laptops and byod, I've seen some issues happen when the external and internal domain names resolve differently. Like when the internal domain.corp overlaps with the public domain.corp owned by somebody else.
- smcl 4y ago
  You can kinda fudge it though. Like, I don't think too many people are going to fork out the money to buy and operate the .bestbuy TLD other than ... Best Buy. So if they wanted to have it just for internal stuff, they didn't really need to own the TLD. What's even more perplexing is that they own bestbuy.com - which is IMO more desirable than any dot-bestbuy domain for public-facing stuff.

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gilrain 4y ago

The selective coloring on that Happy Employee is telling: drain the human of all color, but leave their BestBuy shirt corporate blue.

googlryas 4y ago
Humans live and die. But the brand is immortal!

bombcar 4y ago

There’s a list of dead ones like this somewhere.

petilon 4y ago

There is also: http://nic.google http://nic.google http://nic.microsoft http://nic.microsoft http://nic.apple http://nic.apple https://nic.azure/ https://nic.azure/ http://nic.aws/ http://nic.aws/ Is nic.* the new *.com ?

x0 4y ago
not really? nic.* is just an "About this TLD"
- pcj-github 4y ago
  The question wasn't "what's nic mean?", it was "is buying your own top level domain going to be the new normal?" Presumably if you have enough cash, I'd say yes.
- Tempest1981 4y ago
  So what does "nic" stand for? And why not www.* or about.*? (Google search wasn't too helpful)
  - CaliforniaKarl 4y ago
    "NIC" stands for "Network Information Center". For basic information, check out https://www.sri.com/hoi/domain-names-the-network-information-center/ https://www.sri.com/hoi/domain-names-the-network-information... and https://en.wikipedia.org/wiki/InterNIC https://en.wikipedia.org/wiki/InterNIC
  - jpgvm 4y ago
    Network Information Center.
  - Cixelyn 4y ago
    Network Information Center. They did DNS stuff before ICANN See: https://en.wikipedia.org/wiki/InterNIC https://en.wikipedia.org/wiki/InterNIC
  - deleted 4y ago
    [deleted]

bhaney 4y ago

There are a lot of these kinds of TLDs, and I always find it fun to skim through the root zone file to find more of them. https://www.internic.net/domain/root.zone https://www.internic.net/domain/root.zone Some other corporate/brand TLDs that exist are .allstate, .capitalone, .cookingchannel, .fedex, .honda, .lplfinancial, .marriott, .nike, .panasonic, .samsung, .statefarm, .toyota, and many more.

judge2020 4y ago
https://ntldstats.com/tld https://ntldstats.com/tld shows how many hosts they have as well.
givemeethekeys 4y ago
How does one get such a tld? Answer: To get your own TLD, you need to submit a completed, detailed application and fee (likely around $200,000) to ICANN. Then, ICANN will evaluate the application (and Afilias can help with this). If approved, you can proceed to launching with domain registrars. Source: https://theaudacitytopodcast.com/afilias-explains-how-to-get-your-own-top-level-domain-tld/ https://theaudacitytopodcast.com/afilias-explains-how-to-get...
- CydeWeys 4y ago
  ... but first, you need a time machine to go back a decade.
  - masukomi 4y ago
    not really. there aren't that many TLDs. So many good options are left for the young bitcoin billionaires to spend their money on.
    - CydeWeys 4y ago
      There haven't been any new gTLDs delegated since ICANN ran round 1 of the gTLD expansion program in 2012. It doesn't matter how much money you have; you need to wait for round 2.

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system2 4y ago

What a pointless TLD. They didn't even bother adding SSL to the site.

sunjester 4y ago

https://nic.joy/ https://nic.joy/

bscphil 4y ago
Copyright 2016. Huh. Did anything ever happen to this?

DeathArrow 4y ago

Tld and domain system are a mess. Number one problem is scarcity. Two persons can not own the same domain and tld combo. Number two problem is speculation. People buy domains and hold them hoping to resell for 1000x. Number three problem is expiration. I would like to see an alternative in which we can assign word combinations to IP addresses and solve all these and other issues.

1letterunixname 4y ago
What's your evidence that it's a "mess"? Either there is one domain system or there are multiple systems and fragmentation. How would you administer it and "solve" it? How would you route ".foo.com." to a set of servers such that everyone in the world can reach them?

robrorcroptrer 4y ago

Also https://www.home.sandvik https://www.home.sandvik

tomklein 4y ago

Amazon owns .free - http://nic.free/ http://nic.free/

notpushkin 4y ago
Also .call, .hot, .now, .smile, .you and lots of others. Most aren't used in any way so far. One domain they currently do use is .bot [1] – it's limited to verified chatbots only. [1]: https://www.amazonregistry.com/bot https://www.amazonregistry.com/bot
- iglio 4y ago
  They only seem to have made .moi, .bot, and 5 Japanese gTLDs generally available. There are many more they’ve been sitting on for a few years now. .bot was the most recent to launch and that was a good few years ago now [1]. Of course, there’s also the saga with Brazil over .amazon [1] https://aws.amazon.com/blogs/aws/new-bot-gtld-from-amazon/ https://aws.amazon.com/blogs/aws/new-bot-gtld-from-amazon/

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dark-star 4y ago

this is getting ridiculous...

NVI 4y ago

One obscure downside of having so many TLDs is that if you type something like "chrome.search" in the address bar and press Enter, it won't search for "chrome.search" in your default search engine. It will try to navigate to it (unsuccessfully), because ".search" is a TLD nowadays.

agubelu 4y ago
Or successfully, to a phishing site...
lathiat 4y ago
I do this all the time with the iPhone keyboard. Because the dot is only there for URLs it’s exactly where I normally hit the spacebar at (which expands to fill where the dot for URLs is). Drives me nuts. I can’t be the only one.
- throwanem 4y ago
  Nope. Drives me up a wall.
- user3939382 4y ago
  As far as I can tell this bites 100% of iOS users and is objectively bad design.
zodiakzz 4y ago
Start with a space.
drdec 4y ago
I would contend that that is a downside of combining the url and search entry fields in the browser, not a downside of having many TLDs.

dieulot 4y ago

Leclerc, a French hypermarket chain, actually uses its fancy TLD for everything: https://www.google.fr/search?q=site:leclerc https://www.google.fr/search?q=site:leclerc

jgalt212 4y ago

All these TLDs break in the internet and open it op to more scammery.

coffeebag 4y ago

Anyone have any comment on the Handshake protocol(HNS)? looks like this may solve all theses issues, just need some Innovation around it?

coffeebag 4y ago

[flagged]