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Google is paying for default IOS search eyeballs. That's it. It would make zero sense to be paying Apple billions a year "to not build a search engine" when App

Google is paying for default IOS search eyeballs. That's it. It would make zero sense to be paying Apple billions a year "to not build a search engine" when Apple is openly working on Search. Search is also ridiculously hard with the constant battle against SEO/Spam industry so I don't think Google is worried about a similar platform. Bing is 13 yrs old and has 3% market share. Where they are actually probably worried about losing search usage is social outlets like Tiktok and Reddit where people look for answers.

saimiam 4y ago
> constant battle against SEO/Spam industry I'm pretty sure this is a self inflicted injury. Google started relying on metadata as a signal for its search algo and the SEO war was on. 1. Nothing is forcing Apple or any other search engine maker to use the same signals 2. In any case, the era of general purpose web search seems to be ending - most things we care about is in walled gardens like Insta or WhatsApp. E.g., millions of people get their Ukraine war news from Telegram channels which Google is blind to. Any general purpose search engine is hoovering up less and less relevant content