The company probably has the yearly naming rights fee cut into payments. When they miss their next payment, their name will be removed from the arena. This ha

The company probably has the yearly naming rights fee cut into payments. When they miss their next payment, their name will be removed from the arena. This happened to Adelphia with the Tennessee Titan's arena in 2002. In that situation the stadium was renamed to a generic "The Colosseum" for a few years because they had trouble finding a new naming partner. I suspect they'll have an easier time finding a replacement in this case, but who knows.