6 ms·
Alternatively, can FTX sell the naming rights (with the approval of the arena)
by enkid 4y ago
Alternatively, can FTX sell the naming rights (with the approval of the arena)
- function_seven 4y agoYeah that makes more sense. They have the asset (rights through 2040). Would be pretty funny if it turns out that these naming rights are the single most valuable asset they own today. I just looked up a similar situation from 20 years ago[0,1]. [0] https://www.nytimes.com/2002/02/28/sports/baseball-astros-ballpark-no-longer-enron-field.html https://www.nytimes.com/2002/02/28/sports/baseball-astros-ba... [1] https://www.wsj.com/articles/SB1014832920627596080 https://www.wsj.com/articles/SB1014832920627596080