I've been on Fab for a while now. I love the site, and have purchased a few things from it. That said, it's still a niche site. I'm a little confused as to how

I've been on Fab for a while now. I love the site, and have purchased a few things from it. That said, it's still a niche site. I'm a little confused as to how they are going to use a $40 million dollar investment. Is this to give them the ability to buy better deals from suppliers?