This really didn't take off till closer to 2010. There might have been outliers at places like Google and Facebook in the 2000s but it didn't start exploding t

This really didn't take off till closer to 2010. There might have been outliers at places like Google and Facebook in the 2000s but it didn't start exploding till after 2010 when all the more traditional companies started thinking they needed to be like Google and Facebook. Lots of boring offices got rehabbed into "culture" offices around 2010-2012, even if it was financially irresponsible. There was huge talk that it was required to have any chance of hiring millennials at the time.