Such as by constantly filling the internet with lies about how the technologies that are eating 1% of your market share per year, and growing by 20-40% per year

Such as by constantly filling the internet with lies about how the technologies that are eating 1% of your market share per year, and growing by 20-40% per year can't possibly solve the problem and we must divert all funding from it to a technology that costs 3x as much, has consistently gotten more expensive with time, and can't scale?