Agreed. I see the other 'prime' labeled services as a negative value frankly, because I know that the entire intent is to make the process frustrating enough to

Agreed. I see the other 'prime' labeled services as a negative value frankly, because I know that the entire intent is to make the process frustrating enough to upsell me to their amazon branded services which are universally inferior to the other options I would have picked in the absence of the 'free' 'prime' offering. I've finally converted enough of my online shopping to target and Walmart that this is the year I'm doing away with amazon prime for good.