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Those are indeed valid reasons, but they literally stated exactly why they changed it: "to signal commitments to (1) digital transformation and (2) diversity &
by Dig1t 4y ago
Those are indeed valid reasons, but they literally stated exactly why they changed it: "to signal commitments to (1) digital transformation and (2) diversity & inclusion". That quote comes directly from the people who changed the logo themselves.
- systemicdanna 4y agoThe sensitivities of the modern world require careful phrasing. My guess would be that "diversity & inclusion" means things like it's too elitist, hard to grok to people in new global markets, and the "digital transformation" bit means that it's too hard to resize and too hard to reuse in different context (e.g. the new logo could zoom in on screen and act as a portal into a virtual experience, the old logo is very cumbersome).