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I'm speaking specifically about social media; like the one Google shut down because it wasn't viable. Facebook/Meta still don't make money for most their client
by chatterhead 4y ago
I'm speaking specifically about social media; like the one Google shut down because it wasn't viable. Facebook/Meta still don't make money for most their clients they simply promise returns and marketing depts have to utilize them because everyone else is and it's mostly fueled by leverage.
In my experience, advertising isn't worth it if you aren't a large corp. with access to debt and require a presence and even then it's mostly a loss leader.
- gregjor 4y agoI often wonder how companies make so much money selling advertising. I don't think I respond to advertising, but hard to know for sure since I get exposed to it non-stop everywhere I look. I agree that smaller companies don't seem to get return on advertising spend, at least I've never seen it happen.