> As some websites became more prominent thanks to their page rank ... > their publishers also realized they could monetize the traffic > they started receiving

> As some websites became more prominent thanks to their page rank ... > their publishers also realized they could monetize the traffic > they started receiving. This is a non-sequitur. Publishers could monetize their traffic without PageRank, it is not a necessary condition for the publishers to realize they could monetize the traffic. This thesis statement is the crux of the rest of their argument, which makes the rest of this not make any sense.