In this case that is not what has happened. Rather, brands saw Musk's plans as non-brand-safe and refused to pre-book ads for all of 2023. That's not walking aw

In this case that is not what has happened. Rather, brands saw Musk's plans as non-brand-safe and refused to pre-book ads for all of 2023. That's not walking away for a month, that's walking away for a year at a minimum.