I don't doubt that some people will spend as much, that's not hard. My point is that most definitely don't. Most people don't buy $15 bags every week. Hell, ins

I don't doubt that some people will spend as much, that's not hard. My point is that most definitely don't. Most people don't buy $15 bags every week. Hell, instant coffee is something like 20% of the whole market by revenue, and considering how cheap it is compared to quality coffee, I think there are more people who drink Folgers than those who spend $1000/year on coffee.