> All three price points are illegal. All potentially illegal, but more often legal and not even controversial. The important distinction is whether the prices

> All three price points are illegal. All potentially illegal, but more often legal and not even controversial. The important distinction is whether the prices were set to maintain or exploit a non-competitive situation, vs. to compete in a still fair/open market. There's no issue with undercutting competitors if they exist. There's no issue with charging a brand premium. In either case, competitors can respond as they see fit. It's only when there are no competitors that these choices deserve scrutiny.