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It’s unbelievable amusing that this is the thread people are pulling on :) I certainly don’t use this coffee comparison in the actual marketing. I anchor the p
by pogansrun 4y ago
It’s unbelievable amusing that this is the thread people are pulling on :)
I certainly don’t use this coffee comparison in the actual marketing. I anchor the price against the average per ticket savings and sometimes compare it to “less than the cost of a checked bag”
- version_five 4y agoThanks for your reply - it's funny because my comment, which led with a nitpick about the logic of "you spend x on y so spend p<<x on q", then apparently triggered a debate about whether people actually bought that much coffee :) Maybe what I should have led with is that it would be nice (from my perspective) to know when your info most often leads to savings, so one can decide if that matches their travel needs/wants. It looks to be like you're targeting people who can be flexible about dates and destination; this is useful info to set expectations for how best to use the information
- pogansrun 4y agoAgreed— good thought!
- mathverse 4y agoI find this to be a good approach if done properly. It definitely should be done visually eg. checkout/pricing should contain visual comparison (actual coffee). That should really put things in perspective.